Las Vegas (OTE) – Samsung’s Visual Display leadership provided a
closer look at the
company’s roadmap for TV innovation into 2026 and beyond
Samsung Electronics Co., Ltd. today hosted a Visual Display (VD)
Deep Dive session at CES 2026. Led by SW Yong, President of VD
Business at Samsung Electronics, the session was held at The Wynn Las
Vegas and highlighted how Samsung is building on two decades of
market leadership to redefine the role of the TV in the connected
home. As the global TV market enters a new phase defined by premium
demand, larger screens and intelligent experiences, Samsung outlined
its strategy for the future of television.
During the session, Samsung emphasized its focus on expanding the
TV’s capabilities through next-generation AI while delivering
exceptional picture quality. 2026 will be a pivotal year for the VD
business, with Micro RGB and OLED leading the premium TV segment,
mini LED increasing accessibility to premium TV technology, and ultra
-large displays further enhancing the immersive entertainment
experience at home and beyond. As a result, the full lineup will
bring Samsung’s state-of-the-art sceen experience to a wider range of
consumers, while reinforcing the company’s leadership in performance
and innovation.
„We are currently experiencing a transformation in the way
viewers enjoy the television experience, shifting from one centered
on viewing to one based on direct interaction with users,“ said
President Yong. „As television evolves, Samsung is continuing to earn
its leadership role year after year by building on its legacy of
hardware excellence.“
Elevating the TV Experience With Vision AI
At the heart of Samsung’s 2026 strategy is Vision AI Companion (
VAC), a new intelligent platform designed to make television more
intuitive, conversational and personalized. Integrated across nearly
Samsung’s entire TV lineup, VAC understands what viewers are
watching, anticipates their needs and surfaces helpful, contextual
information directly on the screen — transforming the TV from a
passive display into an active participant in everyday life.
By embedding AI across its ecosystem, Samsung is expanding the
TV’s role beyond entertainment, enabling deeper smart home
integration and more meaningful engagement. This approach reflects
Samsung’s commitment to building connected experiences that adapt to
users, while maintaining the picture quality and reliability
consumers continue to prioritize.
Redefining Scale, Design and Lifestyle Innovation
During the session, Hun Lee, Executive Vice President (EVP) of VD
Business, provided additional detail surrounding Samsung’s new Micro
RGB 130-inch TV, an industry-first technical achievement, as well as
the company’s commitment to lifestyle TV innovation.
„As the quality of content improves, it’s natural for users to
want a higher degree of immersion,“ said EVP Lee. „As we develop our
products, Samsung is focusing on the tangible experiences brought by
technologies like VAC, rather than just their technical
specifications.“
As Samsung celebrates twenty consecutive years as the world’s top
TV brand, the VD Deep Dive underscored a clear message: leadership is
earned through continuous innovation. By combining hardware
excellence with intelligent, connected experiences, Samsung is
shaping a future in which TVs deliver not only superior picture
quality, but smarter, more personal and more meaningful experiences
in homes around the world.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with
transformative ideas and technologies. The company is redefining the
worlds of TVs, digital signage, smartphones, wearables, tablets, home
appliances and network systems, as well as memory, system LSI and
foundry. Samsung is also advancing medical imaging technologies, HVAC
solutions and robotics, while creating innovative automotive and
audio products through Harman. With its SmartThings ecosystem, open
collaboration with partners, and integration of AI across its
portfolio, Samsung delivers a seamless and intelligent connected
experience. For the latest news, please visit the Samsung Newsroom at
news.samsung.com .
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