Seoul, South Korea (OTE) – The Freestyle+ combines compact
portability, enhanced brightness and
AI-powered screen optimization—bringing streaming, gaming and
flexible viewing to more places and moments.
Samsung Electronics today announced the global launch of The
Freestyle+, its latest AI-powered portable projector designed to
deliver a more flexible and personalized entertainment experience
across a wide range of spaces.
Unveiled ahead of CES 2026 in Las Vegas, The Freestyle+ builds on
the distinctive design of the original Freestyle while introducing
smarter AI capabilities, improved brightness and expanded
entertainment features—allowing users to enjoy content more freely,
with minimal setup or adjustment.
„The Freestyle+ reflects Samsung’s vision to create displays that
adapt naturally to how people live and move between spaces,“ said Hun
Lee, Executive Vice President of the Visual Display Business at
Samsung Electronics. „By combining true portability with intelligent
AI that optimizes both the viewing environment and the content
itself, The Freestyle+ makes it easier to enjoy a consistent, high-
quality experience wherever you are.“
Smarter AI That Lets You Point and Play Instantly
At the core of The Freestyle+ is AI OptiScreen , Samsung’s AI-
powered screen optimization technology that automatically adjusts the
picture to different spaces—so users can simply point, place and
start watching.
AI OptiScreen includes a set of intelligent features designed to
automatically optimize the picture across different surfaces and
environments:
– 3D Auto Keystone automatically corrects distortion even when
projecting onto uneven or non-flat surfaces, such as corners,
curtains or angled walls
– Real-time Focus continuously adjusts focus as the projector moves
or rotates, helping maintain clear, stable images without blurring or
visual noise
– Screen Fit automatically adjusts the image to match the screen area
when used with a compatible projector screen accessory
– Wall Calibration analyzes the color or pattern of the projection
surface and minimizes visual distractions for clearer viewing
This intelligent viewing experience is further supported by
Vision AI Companion , Samsung’s personalized AI platform for screens,
which integrates enhanced Bixby with AI services from global partners
to enable more natural, conversational interaction with on-screen
content.
Light to Carry, Designed for Everyday Viewing
Designed with portability in mind, The Freestyle+ features a
compact cylindrical form factor that is easy to move between rooms or
take on the go. With 430 ISO Lumens , it delivers nearly twice the
brightness of the previous generation, helping content appear clear
and engaging in everyday living environments.
Designed for everyday viewing, The Freestyle+ lets users move it
freely without worrying about whether the space is „right“ for
projection. Its 180-degree rotating design supports projection at
virtually any angle—including walls, floors and ceilings—without
additional mounts or accessories, enabling flexible viewing setups
that adapt naturally to different rooms and moments throughout the
day.
On-the-Go Entertainment with Immersive Sound
Designed for moments beyond the living room, The Freestyle+
brings entertainment with you—without relying on external devices or
fixed setups. Built-in access to Samsung TV Plus , certified OTT
service partners and Samsung Gaming Hub allows users to stream, play
and explore content directly from the projector without the need for
external devices.
For audio, The Freestyle+ delivers immersive, room-filling sound
through its built-in 360-degree speaker , tuned to produce richer,
fuller audio in a compact design. Q-Symphony allows the projector to
work in sync with compatible Samsung soundbars, creating a more
layered and cohesive sound experience wherever it is used.
Samsung Electronics will showcase The Freestyle+ at CES 2026,
taking place January 6–9 in Las Vegas, with a phased global rollout
planned for the first half of the year.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with
transformative ideas and technologies. The company is redefining the
worlds of TVs, digital signage, smartphones, wearables, tablets, home
appliances and network systems, as well as memory, system LSI and
foundry. Samsung is also advancing medical imaging technologies, HVAC
solutions and robotics, while creating innovative automotive and
audio products through Harman. With its SmartThings ecosystem, open
collaboration with partners, and integration of AI across its
portfolio, Samsung delivers a seamless and intelligent connected
experience. For the latest news, please visit the Samsung Newsroom at
news.samsung.com .
Photo: https://mma.prnewswire.com/media/2853606/The_Freestyle.jpg
View original content: https://www.prnewswire.co.uk/news-
releases/samsung-unveils-the-freestyle-ahead-of-ces-2026-showcasing-a
-smarter-ai-portable-screen-302651620.html
Digital press kit: http://www.ots.at/pressemappe/PR181662/aom
