Las Vegas (OTE) – Samsung Tech Forum series continues at CES 2026
with AI Platform
Center discussion on the future of trust and AI
Samsung Electronics Co., Ltd. today hosted a panel of global
experts for „In Tech We Trust? Rethinking Security & Privacy in the
AI Age“ as part of its Tech Forum series at CES 2026. Held at The
Wynn in Las Vegas, the session convened global experts in technology,
research and ethics to explore how trust has emerged as one of the
most critical factors shaping how people adopt and engage with AI as
it becomes more seamlessly interwoven into daily life.
Making Invisible Intelligence Feel Trustworthy
As AI increasingly anticipates needs, curates routines and
operates autonomously across devices, panelists Allie K. Miller, CEO
of Open Machine; Amy Webb, CEO of the Future Today Strategy Group;
Zack Kass, Global AI Advisor at ZKAI Advisory and former Head of Go-
To-Market at Open AI; and Shin Baik, AI Platform Center (APC) Group
Head at Samsung Electronics, emphasized that trust must be earned not
through promises, but through consistent, understandable behavior.
At the session, Samsung shared its approach to trust-by-design,
highlighting the importance of AI systems that are predictable,
transparent and easy for users to control. „When it comes to AI,
users are looking for transparency and control,“ Allie Miller said.
„They want to be leaders in their own personalized experiences — to
understand whether an AI model is running locally or in the cloud, to
know their data is secure and to clearly see what is powered by AI
and what is not. That level of visibility builds confidence. On the
provider side, there is a responsibility to show up for users by
designing personalized experiences around the core components of
trust — clarity, security and accountability.“
Samsung also underscored how on-device AI allows personal data to
remain local whenever possible, while cloud-based intelligence can be
used selectively when greater speed or scale is required, giving
users flexibility without compromising privacy.
Security Built for an AI-Driven World
The panel also explored how, as intelligences becomes distributed
across phones, TVs and home appliances, security must evolve. In the
session, Samsung highlighted its Knox security platform — which now
protects billions of devices from the chipset up — as well as Knox
Matrix, a cross-device security framework that enables products to
authenticate and protect one another.
„Trust in AI starts with security that’s proven, not promised,“
Shin Baik said. „For more than a decade, Samsung Knox has provided a
deeply embedded security platform designed to protect sensitive data
at every layer. But trust goes beyond a single device — it requires
an ecosystem that protects itself. With Knox, devices continuously
authenticate and monitor one another, so each device acts as a shield
for the rest, creating a resilient, secure environment users can rely
on.“
A Cross-Industry Conversation on the Future of Trust
Shin Baik emphasized how trust grows when AI behaves predictably
and securely across devices, arguing that users need visible signals
of control rather than „black box“ systems. Samsung pointed to its
partnerships with industry leaders such as Google and Microsoft as a
way to strengthen shared security research, interoperability and
ecosystem-wide protection, while Allie Miller highlighted the
importance of transparency for users including clear visibility into
where AI models run, how data is used and explicit labels that show
what is powered by AI and what is not. Meanwhile, Zack Kass added
that while misinformation and misuse present real challenges, „For
every risk, there is also a countermeasure and technology itself will
play a critical role in mitigating AI’s downsides.“
Amy Webb evaluated the relationship between trust and the
purchasing habits of consumers. „I don’t think they’re making
decisions based on trust alone,“ she said. „People aren’t paying for
trust. They don’t buy things because of trust. They buy things
because of convenience. So if the AI piece of this hooks people in it
makes their lives easier and more convenient.“
As AI becomes increasingly invisible, the panel concluded that
the technologies that earn long-term
trust will be those that prioritize security, transparency and
meaningful user choice from the start.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with
transformative ideas and technologies. The company is redefining the
worlds of TVs, digital signage, smartphones, wearables, tablets, home
appliances and network systems, as well as memory, system LSI and
foundry. Samsung is also advancing medical imaging technologies, HVAC
solutions and robotics, while creating innovative automotive and
audio products through Harman. With its SmartThings ecosystem, open
collaboration with partners, and integration of AI across its
portfolio, Samsung delivers a seamless and intelligent connected
experience. For the latest news, please visit the Samsung Newsroom at
news.samsung.com .
Photo:
https://mma.prnewswire.com/media/2855179/Global_Expert_1.jpg
Photo:
https://mma.prnewswire.com/media/2855178/Global_Expert_2.jpg
Photo:
https://mma.prnewswire.com/media/2855177/Global_Experts_3.jpg
Logo:
https://mma.prnewswire.com/media/2848283/5703305/Samsung_Digital_App-
liances_Logo.jpg
View original content: https://www.prnewswire.co.uk/news-
releases/samsung-explores-how-trust-security-and-privacy-shape-the-
future-of-ai-at-ces-2026-302653357.html
Digital press kit: http://www.ots.at/pressemappe/PR181708/aom
